Freelancing 101: Tips for Becoming a Successful Freelancer

by Annie

The pandemic forced people to work from home. It may have been an inconvenience early on, but people reported an improved work-life balance later. A large section of the American population freelanced during the Covid-19 pandemic. According to an Upwork study, 75% of freelancers earned better than they did in their full-time jobs. Furthermore, freelancers are currently contributing $1.4 trillion to the US economy.

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If you want to become a freelancer, start now. There are numerous platforms you can offer your services on to earn a decent amount of money. In these high inflation times, freelancing is a great way to sustain yourself. Here is all you need to know about becoming a freelancer.

Defining Your Freelancing Goals

Setting particular goals for your freelancing journey will help you become a successful freelancer. Whether you want to start a business or work as a freelancer, defining goals will guide you in a direction and help you take the best decisions. Ask yourself these questions:

  • Why do you want to start freelancing?
  • How much do you want to earn?
  • Do you want to pursue freelancing full-time or keep it as a side hustle?
The Skills Needed

Identify the skills you have to offer. What have you learned over the years that can be used to start your freelancing career? Make a list of all the skills you have to offer. These could include editing, writing, graphic designing, social media management, etc. You can use these skills to start freelancing. It is better to use a skill that you have been paid for.

Do not just limit the list to the main job description or the responsibility of your previous job. Think about the other skills you picked up during the time. For example, if you are a writer with a sound knowledge of SEO and a command of the language you can also work as an SEO analyst and editor.

Identifying Target Clients

This essentially means identifying the kind of people that you want to work for and the kind of jobs you want to take on. New freelancers make the mistake of taking up any work they get for any amount of money. This is a poor choice. Analyze the skills you offer and create a client persona. Ask yourself these questions:

  • Who is looking for the services you offer?
  • Can a potential client afford your service?
  • What problems are the clients facing?
Pricing Your Service

Do not undersell yourself. If you are good at something and you can add value to a project, price your service right. If you do not know how much you should be charging for a service, look at the competitors. Consider what people offering the same service and level of expertise are charging. It should give you a good idea of how to prove your skill.

Creating a Network

You can find clients by tapping into your existing contacts. Let friends and family know you are working as a freelancer and use contacts to find work Furthermore, join forums, platforms, and online groups to find people working in the same industry.

Benefits of Freelancing

Freelancing is wildly popular for many reasons. Here are a few benefits it offers:

Saves Time

As a freelancer, you do not have to commute to an office. Instead, you can work from the convenience of your home. This saves a ton of time especially given how bad the traffic is in most areas.

Better Work-Life Balance

You can choose the time you want to work. There is no schedule that you have to adhere to as a freelancer. This provides people the time to cater to their family needs. Furthermore, it also allows one to take care of their physical and mental health.

Be Your Boss

You have autonomy over the projects you choose, the hours you work, and the people you work with.

To Wrap It Up

Freelancing appears more intimidating than it is. You do not have to know everything about freelancing at the start of your career. You will learn more about it along the way. Just focus on improving your skillset and marketing it well. Follow the tips we mentioned to have a good idea about starting your career as a freelancer.

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